This unique initiative is creating a ripple effect where one entrepreneur creates many more.
While the idea of entrepreneurship may appear to be restricted to India’s urban populace, the truth is that one can find a more significant number of small-scale businesses and micro-entrepreneurs in the rural side of the country.
“If you ask me today where I got the courage from, I genuinely do not have the answer. I just knew I had to do something to come out of it. I only had two pairs of clothes and a pair of slippers. The first two days I was out of the house I was just lost and so scared. It took me two-three days to get my bearings right and that is when I found the dormitory that I stayed at,” Chinu reminisces.
Delhi-based Kalpana Vishwanath launched Safetipin, a crowdsourcing app where a user can login and submit key information regarding streets, and how safe they are to use. The app has also reached cities such as Bogota, Hanoi, Manila, Bengaluru, Dhaka, Nairobi, and many other urban spaces.
“The lack of women in this industry would always be a concern and at several instances, people have tried to insinuate that I was nothing more than a showpiece. But, I have worked my way through all this, taught myself, and now I’m proud,” says Zainab Raj from Rajasthan.
From cost-cutting and jugaad, to investing time in building a customer’s trust – here’s what these housewives-turned-entrepreneurs are doing to expand their business